FaceBook Ads : Reach Your Target Audience In Style

Posted by Madhavi on Jul 13, 2011 in Social Networking | 1 comment

FaceBook Ads are a very unique and targeted marketing tool that brings smiles on many faces. The reasons are pretty obvious.

Consider this: FaceBook has over 500 million active users of which at least 50% log in on any given day. An average FaceBook user has about 130 ‘friends’ and is connected to at least 80 community pages, groups and events. In a month, this same average user creates about 90 pieces of content on FaceBook. About 70% of FaceBook’s total user base resides out of the United States of America. [Stats as of June 2011]

Now think: Wouldn’t you like to reach such an actively engaged audience right where they party on the Internet – i.e. – on FaceBook?

If you answered yes to the question above, then FaceBook Ads are just what you’ve been looking for!

Social Media Strategy And Its Importance

Posted by Madhavi on Apr 20, 2011 in Social Networking | 0 comments

This is a guest post by Madhur Dharmadhikari.

Any 360 degree marketing plan is incomplete, without having a good amount of time dedicated to the social media. So far, we have been talking quite a bit about social media.

Today, let’s take a closer look at what social media is comprised of.

A Brand-Aid: Social Networking

Posted by Madhavi on Nov 10, 2010 in Social Networking | 0 comments

This article is a guest post by Madhur Dharmadhikari.

It all started with people striving to create good contacts, keeping in touch and getting to know more people. Social media today, is much more useful than just this. Marketers have taken tremendous advantage of this and have given a new dimension to online advertising. Social networking websites have plethora of options to increase brand visibility.

The Web Sight

Posted by Madhavi on Nov 2, 2010 in Social Networking | 0 comments

This article is a guest post by Madhur Dharmadhikari.

One ends up spending millions to reach out to consumers locally. Give your brand a passport to travel the world. The World Wide Web is like a magic wand in a marketer’s arsenal. More and more brands are opting for an online presence since geographical barriers is not an issue. It’s a great tool to broaden your vision of the brand and to open up loads of opportunity doors.

A Living Being Called “The Brand”

Posted by Madhavi on Oct 26, 2010 in Social Networking | 2 comments

This article is a guest post by Madhur Dharmadhikari.

A thousand hiccups, hundred strategies, tons of midnight oil, multi-million dollar investments …and a brand is born. Thrown open to survive. The Parents? Brand Managers. And the home? The minds of the consumers. It is the mind that shelters the idea of a brand and that is where the brand’s positioning happens. A Brand Manager’s life is dedicated to nourishing the brand, making sure it’s earning its own living and most importantly, it is remembered.