FaceBook Ads : Reach Your Target Audience In Style

Posted by Madhavi on Jul 13, 2011 in Social Networking | 1 comment

FaceBook Ads are a very unique and targeted marketing tool that brings smiles on many faces. The reasons are pretty obvious.

Consider this: FaceBook has over 500 million active users of which at least 50% log in on any given day. An average FaceBook user has about 130 ‘friends’ and is connected to at least 80 community pages, groups and events. In a month, this same average user creates about 90 pieces of content on FaceBook. About 70% of FaceBook’s total user base resides out of the United States of America. [Stats as of June 2011]

Now think: Wouldn’t you like to reach such an actively engaged audience right where they party on the Internet – i.e. – on FaceBook?

If you answered yes to the question above, then FaceBook Ads are just what you’ve been looking for!

Sales and Marketing are very diverse and very target oriented systems that help you to increase your business and let your potential clients know what you sell, and help them choose the right product for themselves.

There was a time when this used to be a very difficult proposition for many people. A lot of time and research had to be used to find out specifically:

• Who the customers were,
• Where they were, and,
• What they wanted.

With FaceBook however, the game has changed. Today, it is possible to reach a global audience right from your Internet browser via FaceBook Ads.

Benefits of FaceBook Ads

FaceBook Ads have a lot of benefits. Some of them include:

• High Visibility: FaceBook Ads appear on all the pages when a user logs into his FaceBook account. This ensures a high level of visibility of your ad.
• Targeted Demographic: FaceBook allows you to configure exactly who sees your ad. This means, you can configure your ad’s visibility based on factors such as age, location, gender, workplace, relationship status, and language. You can also define who amongst your friends, their friends and their friends’ friends can see the ad.
• Flexible Payment Scenario: FaceBook provides you with a bid based, flexible payment scenario. This means you can either choose to pay per click (CPC) or per 1000 impressions (CPM).
• Ads Can Lead To Fan Pages or Landing Pages: All FaceBook Ads lead somewhere. Clicking on a FaceBook Ad can take your user either to your FaceBook Fan Page or to a dedicated Landing Page on your website. You get to choose which.

With all these advantages, it is possible to generate a very targeted flow of traffic to your sales pages on the web right from FaceBook, thus ensuring a very high level of conversion that leads to an actual sale.

FaceBook Ads: Reach Your Target Audience in Style

Naturally, all of these FaceBook Ads use images – very small sized images – coupled with a very limited amount of text to grab the users attention. This attention is also very fickle – because the user is also engaged in actively participating with the goings on in his social network.

It is because of this that you need to keep a few things in mind while creating your graphics and ad text for FaceBook Ads:

• It is essential to use graphics that are eye catching and convey your message perfectly.
• The text that you use should also be very succinct and make users click on the ad to find out more.
• The Fan Page or your website Landing Page should have all the information / promotional materials presented on it so that the user can see it right away and not hunt around for it.
• Have a great ‘call to action’ statement that will ensure that your user will either:
  • Click on a ‘Buy Now’ link, or
  • Sign up to your newsletter, or
  • ‘Like’ your page, or
  • Download your free ebook etc.
• Make sure that you give your user a sneak peek before he engages with your ‘call to action’ statement. This creates a sense of positive anticipation in his mind.

If you keep all these points in mind while creating your FaceBook Ad, then you should see a great level of success in your FaceBook based sales and marketing strategy.

In Conclusion…

FaceBook is a very amazing platform where you can reach your clients and customers when they are actively engaged. With the myriad configuration features that FaceBook provides, your FaceBook Ads are bound to reach your target demographic – thus increasing your chances of success manifold.

Have you used FaceBook Ads in your sales and marketing strategy? What have been your experiences? Do you want to create a marketing strategy keeping FaceBook in mind? Do share your thoughts in the comments section below.

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