How To Plan Your Blog Post Content

Posted by Madhavi on Nov 2, 2011 in Web Writing | 0 comments

You may have a great blog concept, but regularly writing articles on your blog might often end up seeming like a very daunting task. Of course, you might also be aware that before you write your blog post, it is also essential to plan your blog post properly. There are many different ways and methods that you can use to plan your blog post content so that you write interesting and informative blog posts on your blog.

Today, I am going to discuss my most favorite methods that should help you plan your blog post content better.

Before you write and publish an article on your blog, it is very essential that you:

Research the subject matter thoroughly,
Mind Map the article flow for clarity,
Make a note of the different SEO Keywords that you might end up using / want to use, and,
Create effective and catchy Headings; both for the blog post’s title and for the sub-headings within the blog post itself.

With these four essential points in mind, lets get down to the gritty details of each aspect of planning your blog post content.

Plan Your Blog Post Content – Step 1: Research

This is, essentially, the very first step. Without research, you are not even in a place where you can begin.

And yes, this is still the first step even if you are a subject matter expert.

Researching the topic thoroughly ensures that you:

Know the topic from the inside out,
Know enough (or more than enough) to write about the topic in detail, and,
Know about the topic so well that you won’t miss out on key details when you write your article.

With all the necessary information at your disposal, you can very easily be in a position of knowledge. Thus, when you plan your blog post content, your knowledge will form a very strong base / foundation for your blog post’s content.

Plan Your Blog Post Content – Step 2: Mind Map

mind mapping A Mind Map helps you to easily define the flow of your blog post. It is a great way to organize the content of your blog post into blocks of sub-topics.

You can refer to my article about Mind Mapping before Writing for more information about how you can go about creating and using a mind map to effectively plan your blog post content.

A mind map will thus help you to:

Divide your content into manageable / readable chunks, and,
Define the flow of your blog post’s content.

Of course, this step will also prepare you for the next 2 steps as well.

Plan Your Blog Post Content – Step 3: SEO Keywords

SEO Keywords are a very important aspect of writing for the Internet. Without these keywords, you might as well be writing in a void. These SEO keywords help your blog post get listed in search engines. So when someone types these keywords into a search engine, the chances of your article popping up in the results are increased manifold.

Please refer to my articles about SEO Keywords and how to research for them, and use them in your blog post content.

Knowing which SEO Keywords you are going to use / include helps you plan your blog post content in a very useful manner. This way when you actually write your article, you can include these keywords in a very natural manner, thus ensuring that your article while being technically sound, also reads well.

Plan Your Blog Post Content – Step 4: Headings

headings This is also a very important aspect that you must consider as you plan your blog post’s content.

Here is an interesting blog post that I wrote about using Headings and Bullet Points for writing Blog Posts which you can refer to, and learn a little bit more about how to go about creating and using effective headings (and bullet points) within your blog post content.

Your blog post’s title and the headings and sub-headings within the article are actually anchors that keep your readers glued to your blog post content. Your headings must be relevant, effective, and very catchy so as to achieve such a status.

These brilliant and catchy headings ensure that:

Your readers easily grasp the main points that you are trying to make in your blog post,
Your readers actually read the stuff you’ve written between two headings, rather than just skimming over the article, and,
Your blog post gets a bunch of social media love with FaceBook Likes, Shares and what-have-you.

Catchy headings must be carefully planned and included within your blog post’s content. Needless to say, the stuff that goes in between two headings should also be of the same superior quality, otherwise all would be lost!

In Conclusion…

There are essentially four easy steps that you can follow when you plan your blog post content. Each of these steps flows very neatly into the other, thus creating an amazing process that gets you to plan and eventually write an amazing blog post for your blog.

What do you think? Does this make sense to you? Have you got any other steps that might add to this process? Please do share your thoughts and opinions using the comments section below.