Writing The Content For Your Website’s Services Page

Posted by Madhavi on Sep 14, 2011 in Web Writing | 0 comments

Writing content for your website’s services page is just as challenging as writing the content for your website’s products page. The services page comes into the play when your company is more of a services based company, rather than a products based company. The services page is where you identify and outline the different services that your company offers. The idea, obviously, is to get your site’s readers to know more about these services and ask for them.

Lets find out how you can get the most out of your website’s services page.

Explaining the different services you offer while convincing potential clients to buy your services can be quite a difficult task. Naturally, the content has to be more ‘information’ and ‘marketing’ oriented, while not going overboard. A very delicate balance has to be maintained.

Again, it will make a difference if your company offers just one service, or a variety of services. If it is just the one service that your company is offering, then writing the content of your website’s services page is pretty straightforward.

However, with several different services, you need to write a little bit differently. First off, you might want to consider a single page where you just put a bullet point list, and link to a web page that is devoted to each different service. Even in the bullet point list, you can group similar services under a single header. You might also consider putting the menu items for each service in your site’s menu bar (either on the top or on the sidebar of your site). If you are using WordPress to make your site, you can easily create custom menus for your website.

Writing Content For Your Website’s Services Page

A Few Simple Rules

Meanwhile, here are a few simple rules that you should bear in mind while crafting the content for your website’s services page. These are:

Service Description – this is the description of the service that you are offering. Describe your service, and what it entails and includes. You can use header tags and bullet points to maximum advantage over here.
Need – tell your potential clients why they need your service. This is where your ‘marketing’ angle comes into play.
Benefits – tell your potential clients what benefits they will gain from availing of these services that you are offering.
Value – tell your potential clients why your service is great value for money, and also of the continuing benefits that they will gain from availing your services.
Uses – inform your users about the usefulness of your services, and how these services can be used to make their life better.
Steps – if your services involve a bunch of steps, then let them know about these steps. This way, your potential clients will know what to expect when they avail of your services.
Testimonials – if you can show your potential clients some testimonials from previous clients who have availed of and loved your services, it can help them see that you are really good etc.
Prices – this is very much your call. You can put up a price list for all your services right on your website, or you can provide a Downloadable PDF or you can use a form to have them contact your for a specific quote.
Make It About Them – this is very important. Tell your potential clients how your service will give them what they are requiring, and how their lives will be that much better for it. The more relevant it is to their specific problem, issue, requirement or need, the more likely they are to read the content.

These broad rules will help you to craft and fine tune the content for your website’s services page. An informative page coupled with a bit of a marketing approach often works very well for such pages.

In Conclusion…

While writing the content for your website’s services page can sound like a very arduous task, with a few rules and pointers guiding you along, you can easily create a very informative services page that is sure to help your potential clients turn into full fledged clients.